Yes, you read that title right, there is an ACTUAL Maybelline New York store right here in Lagos, Nigeria. Maybelline arrived in Nigeria 3 years ago, I attended their media launch event at the time and blogged about it. If you click the link to the post, you will see I asked the Maybelline team if they had plans on opening a store and the response I got was “No” and they were more concerned with getting stands in various beauty stores around the country. The fact that they launched with only three products out of their ENTIRE range was also a huge bummer, and most of you guys expressed your disappointment in the comments section of that post. I hope those commenters are still BiL readers, because this news will be music to their ears! I guess their plans have now changed, only took them 3 years *side eye*, but I ain’t mad! Anyway enough rambling….

I went down to the Maybelline store yesterday to  check it out and I was completely blown away! I shared videos with my snapchat family, so they know all about it! You should follow me on snapchat, they get all the ‘juicy’ stuff first (Username: BeautyInLagos).

I have provided not just images, but prices as well because I know this is just as important. I also purchased a few items which I will share in a different post. Enjoy the pictures!

Maybelline Color Sensational Lipstick – N2,500
Maybelline Color Sensational Bold Matte – N2,500
Maybelline Dream Matte Mousse – N3,650
Maybelline Super Stay 24 – N3,600
Maybelline Colossal Kajal – N1,500
Maybelline Color Drama Lip — N1,500
Maybelline Pure Makeup – N1,200
Maybelline Baby Lips – N1,000
Maybelline Clear Smooth – N2,500
Maybelline Mascaras – N1,200 – N1,500
Maybelline Lasting Drama Gel Eyeliner – N1.500
Maybelline Newyork Store
84 Adeniran Ogunsanya Street, Surulere, Lagos.


I managed to find their store numbers:

Telephone: +234 (0) 8135097585, +234 (0) 8061386823, +234 (0) 8181164159

Hope you enjoyed this post!

Ez xxX

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  1. brownsugarchichi
    June 24, 2016 / 8:19 am

    Wow! this is really nice, the items in those pictures are all drool worthy *drooling face* and the prices are reasonable. Maybelline bb cream and clearsmooth all in one here I come! woohoo! thanks bil for all your efforts in giving us the latest bits and bops for all things beauty in Nigeria!

  2. June 24, 2016 / 11:14 pm

    This comment has been removed by the author.

  3. June 25, 2016 / 6:59 am

    Things like this make me want to move to Lagos… This is good! Awesome post as always Ez… Blessings

  4. Anonymous
    June 25, 2016 / 7:00 am

    Yayyyy. Thanks bil. Now one doesn't have to order the matte mousse when it's right here with us.

  5. June 25, 2016 / 7:00 am

    Waow thanks so much I was among those that read dat post,I'm really glad its even at surulere but one thing is missing and that's what I badly need now the Maybelline bb cream dream fresh its missing in d bunch!!!

  6. June 27, 2016 / 3:13 am

    This is great! We can learn a lot from maybelline's experience in Nigeria. BIL, don't you think their relationship with Tara (via L'Oreal) slowed them a bit.

  7. June 27, 2016 / 4:41 am

    I know right! I'm so glad they've got so much in stock now and even more to come!

    Thank you so much for you kind words and thanks for reading BiL! 🙂

  8. June 27, 2016 / 4:42 am

    Yup! So glad they finally released the entire product line

  9. June 27, 2016 / 4:44 am

    Oh really??!! Hiii!! Thanks for still checking out BilL, 3years later 🙂

    I'm sure they will be adding more product lines as they go along!

  10. June 27, 2016 / 4:46 am

    Awww haha! Thank God for online stores though, they deliver nationwide. Maybelline may just have to expand online to reach other states.

    Thanks for reading 🙂

  11. June 27, 2016 / 4:47 am

    The prices are actually the best thing about it all! N3,500 for foundation! I'm glad they maintained the price point!

  12. June 27, 2016 / 4:49 am

    I don't think so actually. Although I did not understand the affiliation, I felt it helped them reach more people because H.O.T. have got stores nationwide.

  13. June 27, 2016 / 11:14 am

    I'm glad to have found this post. So happy with their prices tbh! Thanks for sharing, definitely informative.

    Beautifully June

  14. Flyygirl22
    June 27, 2016 / 11:14 am

    Thanks a lot for this BIL, your posts are always very helpful. I shared it with some of my female colleagues and we are planning a trip there lol
    Yay Maybelline NG!!

  15. June 27, 2016 / 11:27 am

    Haha! Love it! I love going makeup shopping with my girlfriends, always more fun.

    Thanks so much for reading my blog and sharing it with your colleagues 🙂

  16. Nkye
    June 28, 2016 / 4:44 am

    Prices are so unbelievable. I am actually doing the black market conversion with the actually prices in Walmart, america and the prices in lagos are cheaper. Wish I could move to Lagos. Thanks for the update Ez.

  17. Lamis
    July 8, 2016 / 11:46 am

    Wow!!!am I glad they have a store in Nigeria now & Lagos too ??????.the prices are insane!finally get to buy my colossal kajal.thx Ez??

  18. Anonymous
    July 18, 2016 / 1:31 am

    Hi Liz, great post. Do you know If they have a powder for light skin tones, like a MacNC42 for example?. Also how can I order their products to Abuja pls?

  19. August 25, 2016 / 4:40 am

    Hi/ Liz what do you think about the foundation for oily skin. which one would you recommend for oily skin beauty maybeline and blackup foundation

  20. Anonymous
    August 29, 2016 / 1:43 am

    the fit me concealer.

  21. August 29, 2016 / 1:43 am

    hiyah, tnx for the post but I cant find the fit me concealer in d bunch and do they have a contact number?

  22. September 13, 2016 / 4:14 am

    At last am so glad !!! But do they have the Maybelline fit me matte pore less and dewy smooth foundation

  23. j's quintessence
    September 29, 2016 / 3:03 pm

    Hello BIL kindly respond to the above questions pls

  24. Anonymous
    September 29, 2016 / 3:03 pm

    Thanks for the information. Please do they have a contact number that they can be reached on, so we don't go there and don't get what we want. Thanks.

  25. September 29, 2016 / 3:05 pm

    All the information I have regarding the store, I have provided in this post

  26. October 10, 2016 / 12:30 pm

    Hello BIL!
    Do they have their bb creams in the store? I didn't see any in the pictures you posted. and can we buy the products online?


  27. November 3, 2016 / 6:48 am

    Nice post! I stumbled on this post yesterday. Was actually looking for the best mascara to buy and stumbled on the rave reviews about Maybelline cosmetics. Good thing their store is located right up my alley. Went there today and purchased my much longed for mascara amongst other items; well done!!!

  28. November 3, 2016 / 6:50 am

    So glad to hear that! Good that you found what you were after.. Thanks for reading the blog! 🙂

  29. November 7, 2016 / 3:25 am

    Yes. They open on Sundays from 1pm. Just bought things from there today.

  30. Anonymous
    November 14, 2016 / 2:02 am

    Contact number please

  31. Anonymous
    November 14, 2016 / 9:29 am

    please i am interested in the super stay 24. how will i know my colour

  32. November 14, 2016 / 9:32 am

    They have got testers in store, so you can try them out until you find your shade.

  33. February 28, 2017 / 11:51 am

    Can one get a contact number for the store

    • Ez
      March 1, 2017 / 11:15 am

      The details provided in the post are the only contact details we have for the store

  34. Ennh
    February 28, 2017 / 9:46 pm

    Do they do wholesale and do you have their phone no?

  35. Yancy Uwatt
    April 22, 2017 / 9:50 pm

    My name is Yancy Uwatt. I have a shop In calabar. I want to fi d out if you guys do wholesale. If yes what are your price range.

  36. Catherine
    April 24, 2017 / 12:36 pm

    Can we get a number to call please to make orders

  37. Vee
    May 28, 2017 / 10:03 am

    Are you guys blind? Their contact numbers and address are on the post, scroll down!

    • Ez
      June 7, 2017 / 3:00 pm

      Aww, no! I only just updated the post with the contact details. They didnt have any contact number at the time the post was published. I’ll add an ‘Update’ subscript to the post now

  38. Eve
    July 10, 2017 / 1:27 pm

    I want to know if these products can be delivered within Lagos, to someone staying far from surulere

  39. Cheryl
    August 30, 2017 / 2:29 am

    Are the prices still the same?

    April 3, 2018 / 1:34 pm

    Maybelline a brand of class in Nigeria wow, great job BIL

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