I recently worked on an exciting project with retail fashion leader Zazaii as part of their campaign for this year’s Lagos Fashion & Design Week. Amali Cosmetics created a new limited edition line in collaboration with Zazaii which was launched yesterday at fashion week. Yes, this is the same Amali Cosmetics that will be sponsoring tomorrow’s #TGiFreeManicures event with complimentary pink manicures.
Directly inspired by the transformative nature of fashion and beauty and the power of individuality, the bold colour edit curated by ZAZAII, reflects a glamorous yet playful vibe, these limited edition polishes are must haves for next season.
Fashion and beauty, beauty and fashion —
the two topics go hand in hand. Fashion Week is the perfect collision for these two industries –
Nothing completes an outfit like the perfect manicure in the perfect shade. It has been an honour collaborating with Amali on such a chic nail polish capsule” says ZAZAII CEO and Founder Isoken Ogiemwonyi. We really enjoyed the creative process with Ameera and her people –
they are such a creative and insightful team. ‘
And we particularly enjoyed the process of putting together the campaign with (naturally) premier beauty bloggers Ez of Beauty in Lagos and Nicole of theNicoleCode.com.
Fashion and beauty go hand in hand, and I know a great manicure is as key to a look as the right dress – working with such an impactful fashion brand is such an inspiration, and always a pleasure’
I cannot wait to see the reaction of the Amali customers –
I just know they will LOVE it.”
Ameera Abraham, Founder and CEO of The Nail Bar & Amali Cosmetics.
The collaboration includes six trendy nail lacquers, ranging from lipstick red to shimmery gold, find the single lacquers for N3 500 a pop
at its debut on Thursday at the X Retail tents at Lagos Fashion and Design Week.
About the Collection:
Calypso – A fun and moderate orange
Brilliance – Metallic shimmer in a beautiful gold base.
Revolution – Army green has never looked so good
Chai Latte – Add a natural shimmer with this pink based iridescent nude.
Red Velvet – A sinful and decadent red.
Sapphire – A bold and beautiful rich jewel of a blue.
Principal Photography – Adebayo Jolaoaso
Makeup – Helen John for DARI
Styling & Art Direction – Isoken Ogiemwonyi for ZAZAIICreate @theobsidianway @experiencezazaii
Manicures – ZAZAII Beauty Rooms x Amali Cosmetics
There is a Zazaii stand within the retail space at fashion week, be sure to stop by and show my images some luuurve :)…. Oh and also pick up some nail polish too OBVIOUSLY!