BeautyInLagos (BiL) is not just a digital beauty platform; it’s a transformative force in the landscape of African beauty, masterfully curated and led by the visionary Founder & Editor-in-Chief, Ez.
The Beginning
In January 2012, our Founder had a desire to share information about beauty in the bustling city of Lagos, Nigeria. Having just moved back to Lagos from the UK a year prior, she had created a mental catalogue of all the beauty spots she regularly visited, and naturally became the go-to person, amongst friends, for beauty recommendations. Eventually, she created a blog to document her finds, as a sort of resource to share with anyone who enquired about where to get what beauty service/product in Lagos. Overtime, that little blog slowly grew to become the No.1 online destination for beauty in Nigeria.
Mission and Vision
BiL has evolved into an ever-expanding Digital Beauty Resource & Consultancy, the premier hub for beauty enthusiasts and industry professionals alike. At its core, BiL is on a mission to amplify the African beauty industry and provide a dynamic platform to empower and promote brands within the region.
The Essence of BiL
BiL stands as a beacon of expertise and innovation in the beauty realm, offering a wealth of insights, trends, and industry knowledge. From beauty tips to product reviews and the latest industry happenings, BiL is the go-to destination for those seeking a comprehensive and culturally enriched understanding of the African beauty landscape.
This digital platform is called the BiL BEAUTY RESOURCE, and it’s 3 most prominent components are:
This Site: Consider this your Essential Resource for Beauty in Africa. A go-to source for exceptional, informative & engaging African beauty and wellness content.
The Directory (BeautyDirectoryNG): lists certified beauty brands and businesses you can trust. A nationwide beauty directory, with every single business required to go through a strict vetting process, safeguarding our community and only listing businesses they can trust. Making it easy to find whatever you’re looking for at the click of a button.
The Community (BeautyClubNG & BiL Pro Network): We foster a dynamic community where beauty enthusiasts and professionals alike can thrive.
BeautyClubNG, an exclusive space where members unlock a world of incredible beauty discounts, VIP offers, and access to exclusive events.
BiL Pro Network, tailored for entrepreneurs, service providers, educators, business owners, beauty founders, and all beauty professionals within Nigeria; opening doors to valuable opportunities within the ever-evolving landscape of the Nigerian beauty industry
At BiL, our commitment extends beyond digital content creation. Through our consultancy arm, The BiL Agency, we leverage our extensive beauty industry knowledge to drive the growth of brands. Born out of a profound passion for witnessing brands thrive, The BiL Agency serves as a trusted advisor and strategic partner.
As the most-knowledgable beauty insider in the country, we take pride in our impressive roster of international and indigenous brands. Having provided strategic marketing, promotional, and advisory services to global giants like Carolina Herrera, Guerlain, Lancôme, and M.A.C Cosmetics.
A hallmark of our expertise lies in collaborating with international brands as strategic partners during their market entry. We’ve successfully navigated the complexities of the Nigerian beauty market, ensuring a seamless and impactful entry for our partners.
Accolades and Recognition
BiL’s impact on the beauty landscape has not gone unnoticed. Recognized as one of SME100’s “100 Most Innovative Female-Owned Businesses In Nigeria,” BiL proudly serves as the official Conference Partner for Africa’s Largest Professional Beauty Exhibition, Beauty West Africa and soon to launch the first-ever Nigerian beauty awards programme, BiL Beauty Awards.
The Founder
Under the leadership of Ez, an entrepreneurial influencer and beauty expert, BiL has transcended boundaries. Ez’s feature on CNN Marketplace Africa, as well as in prestigious publications such as Guardian Life Magazine, Mania Magazine, and Ndani Lifestyle Magazine, coupled with her pivotal role in Lancome’s first digital African campaign, exemplify her commitment to shaping the narrative of the African beauty industry.
A Legacy of 12 Years
With over a decade of experience, BiL continues to evolve and redefine beauty standards, leaving an indelible mark on the industry. It’s not just a platform; it’s a movement, a celebration of beauty on the African continent.
In the world of BeautyInLagos, beauty isn’t just skin deep; it’s a powerful catalyst for change and empowerment, and BiL stands as the guiding light in this transformative journey.