Launched in January 2012, as a blog positioned to share all that the city of Lagos had to offer in terms of beauty, BeautyInLagos (BiL) has evolved into the No. 1 online destination for beauty in the Nigeria with an ever-growing community of Beauty-Enthusiasts. Over the years BiL has worked on collaborations and partnerships with a host of distinguished international and local brands such as: Carolina Herrera, M.A.C., Inglot, Shea Moisture, Ford Motors, Orly, Le Chat, Beauty Africa Exhibition, Maybelline Newyork , House of Tara, Zaron and Montaigne Place, to name a few.
Founder and Editor-In-Chief of BeautyInLagos, Ezinne Alfa, has been able to establish the brand as the number one site in Nigeria for beauty content. She is an entrepreneurial influencer that has been featured in different media publications like: Guardian Life Magazine, Mania Magazine, Beauty Box Magazine, Ndani Lifestyle Magazine, Bella Naija and StyleVitae.