BeautyInLagos is all set to BEAUTIFY Lagos starting tomorrow! We have collaborated with some of the best beauty businesses to offer great deals & services at the Beauty West Africa Exhibition. 



Over the next 3 Days, starting tomorrow Wednesday 21st November, we will be at the Landmark Event Centre where the exhibition will be taking place and we will have a number of different activities going on in the booth, culminating in a special #TGiFreeManicures on the last day of the exhibition!








We’ve definitely saved the best for last. On Friday the 23rd of November we will have a special edition of our #TGiFreeManicures series! We will have FREE manicures (of course), and a host of discounted manicure services.


So that’s what’s happening in our booth over the next 3days, we hope to you see you all there. Attendance is FREE as long as you are registered to attend the Exhibition, so don’t forget to pre-register here:


The Beauty West Africa Exhibition is 5 Days away! Hope you have all pre-registered, the event takes place next week starting Wednesday 21st till Friday 23rd of November. And we hear there is a public holiday on the 21st & 22nd, so what’s your excuse? Attendance is FREE, but must registration is compulsory. To avoid the queues on the day, you can pre-register your attendance and be entered into this years prize draw for the chance of winning $500 onsite

Click here to Register :


Running alongside this year’s exhibition is the Beauty West Africa Conference. Over 40 beauty industry experts will give in-depth talks about the latest beauty related topics ranging from: Business Strategies to Import & Export Laws, as well as Masterclasses and Product Demonstration. We will also be launching our ‘In Conversation with BeautyInLagos’ series at the Conferences and we will be hosting two separate panel discussions of Day 3 of the Exhibition. We will share more information about this next week. But all we can say for now is: You do NOT want to miss this!!!!  Attendance to the Conferences is also FREE as long as you are registered to attend the Exhibition, so don’t forget to pre-register here:



As a Business Owner this Business-to-Business (B2B) exhibition is your opportunity to meet & interact with hundreds of beauty businesses from all around the world. We’re talking South Africa, Turkey, China, Germany, UAE, USA, UK and of course, Nigeria! To view this years full list of exhibitors please follow this link:

Here’s a few businesses you can expect to meet at this year’s exhibition

Hair Care

Afri-Berry – Nigeria –Afri-Berry is multi Award Winning and leading South African manufacturer of organic hair and skin repair product solutions that demonstrate visible difference to the end user. Products being exhibited include Argan Oil, Coconut Oil, African Raw Shea Butter, Tummy Trim Jelly and Black Soap with Argan Oil

Design Essentials –USA – Design Essentials is a 28-year-old American family business catering to all hair textures. The Multi-award winning collection includes DE Natural Coconut & Monoi and Almond& Avocado Collections. Supported by education, promotion and digital marketing, the company demonstrates how the products are effective for professional stylists and the public. Products being showcased at this years event include: Silk Press System, Non-Chemical Hair Straightener, Curly and Mixed Hair Products

Naija Beauty Hair Co. Ltd – China – Naijabeautyhair is a hair fashion manufacturer for affordable luxury and quality wig, with the best raw quality hair material. We will provide you with the classic quality, latest fashion trends wig, inexpensive price and satisfying customer service. The products being showcased include Funmi Hair, Virgin Human Hair and Custom Wigs.

Noir Hair Boutique – UK – Noir Hair Boutique is a luxury hair extension and wig brand from the UK. Noir offers beautiful top quality human hair to consumers, trade professionals and distributors from around the world. Products being exhibited include Human Hair, Luxury Hair Extensions and Human Hair.

K Squared – South Africa – K Squared Cosmetics is a biotech company that manufactures high tech inspired natural hair care products using a combination of Africa’s biodiversity and science to deliver safe and effective products. Products categories in this years show include Natural Cosmetics and Natural Hair Care.


Skin Care

Bath Kandy – Nigeria – We create sumptuous desert inspired beauty treats, utilizing unconventional raw materials such as garri and chocolate with we infuse with beauty and skincare products for women of substance. Products being exhibited at this years event include Soaps, Lotion, Scrubs and Home Fragrances.

Borghese – USA – Inspired by Italian spa culture, Princess Marcella decided to create a way for consumers to bring the selflessly indulgent treatments home. She launched her line of skincare and cosmetic products in 1957, made to line bathtub frames for easy access self-care, realizing her dream of igniting the at-home spa movement. Indulgence skin care nourishes the soul + spirit, and radiates from within.

Skinologist – Nigeria – SKINOLOGIST is a brand of cosmeceutical products for use at the spa as well as after care products for your client. The product range is for treatment and maintenance of matured, sensitive skin, pigmentation, skin brightening and acne prone skin. SKINOLOGIST works a lot with natural acids such as glycolic acid, lactic acid, fruit acid and salicylic acid

Fontis Skinfood – South Africa – Fontis Skinfood formulates and manufactures organic clean beauty products that performs. We are dedicated to high quality all natural skincare, however we take it a step beyond creams and locations. We realise that to achieve a beautiful skin one has to take an integrated approach to beauty, therefore our products are therapeutic to the senses as well. Products being exhibited at this years event include Oil Cleaners, Evening Moisturiser and Beard Oils.



Botelux France – France – Botelux is a French beauty distribution company building a portfolio of power brands through collaborations and is the business of marketing value driven, top of the line premium products to retail chains in Africa. Focusing and promoting premium products such as Skin Care, Make-Up and Perfumes.

Guangzhou Xinzu Cosmetic Products – China – Guangzhou Xinzu Cosmetic Products is a comprehensive company that integrates research and development, training, sales and education. Specialising in cosmetics, beauty and skin care products and personal care product. Products being showcased include Makeup Brushes, Lipstick, Eye Brush, Eye Shadow.

Sun Mark – UK – We are the export Powerhouse based in London exporting FMCG goods to more than 130 countries of the world and the ONLY company in the UK who has achieved 5 awards in a row from Her Majesty The Queen Elizabeth for excellent performance for exporting high quality products and dedicated customer services. Products being showcased at this year’s event include Personal Care and Household Toiletries.


Chardine Goat’s Milk Skincare – South Africa – Our body lotion is our top seller. Made with 5 plant oils, aloe vera gel, goats milk, colloidal oatmeal and a 100% natural emulsifier give this lotion a silky feeling. Products being displayed include Goats Milk Soap, Hand and Body Lotion, Milk Bath Soak, Lip balms, Shampoo and Conditioner, Body Oils as well as a Baby Range.

Anfords Pakistan – Pakistan – Anfords Ltd, one of the climbing organization of the country dealing with health and beauty products. Products being exhibited at this years event includes Toothpaste, Cosmetics, Shampoos

Nail Care

Exotic Gen Nail Manufacturing – South Africa – Exotic gen nail manufacturing limited was established in 2009, and specialises in research, safe durable production of high quality Uv/Led soak off gel nail Products. The revolutionary high infused vitamin A, E and B5 EGN and Flamingo brand applies link polish. Products being exhibited at this years event includes Uv/led gel nail polish, Uv/led sculptures Gel, Uv/led temperature gels, Acrylic powders.

JCL Nails – Nigeria – JCL Nails is a Nigerian-owned Beauty Company which specialises in DIY, salon-quality, easy to apply artificial nail kits, for a flawless Manicure, in less than 15 minutes. We have available various nail tip styles, designs and colours to suit every lady’s preference or mood.


Amali Cosmetics – Nigeria – Amali Cosmetics is a premium nail care brand that focuses on the health of the natural nail. Our gel polishes are vitamin infused and our lacqurs 7 free (non toxix), cruelty free and vegan friendly. With over 70 fashionable high pigment gloss polishes in our collection, you’re bound to find a shade for you. Categories being exhibited at this year’s event include Nail Care, Nail Polish and Gel Polish.

SME Zone

To give equal opportunity to all, this years exhibition has created the Small Medium Enterprise Zone to allow local enthusiastic entrepreneurs showcase extraordinary products and services on an international platform. Taking part will be over 14 SME businesses

Don’t forget to pre-register your attendance by following the link:



I am not a makeup artist by any means, but I do love a good makeup brush. Because I want my makeup to be flawless, I have learnt what brushes work best to provide the best results.


Here are 5 tips to help you choose the right brushes for your needs which will leave your face looking like your make was applied by a Professional.

1. Decide what Brushes you need based on Products you use

Although having a matching set on your dresser may look good, the individual brushes may not work for all your needs. The best way to choose would be to identify what steps you use in your routine and identify the best brush that would work for each task. A basic collection should consist of at least 5 brushes (foundation, blush/highlighter, eyeshadow, concealer, brow brush with a spoolie)


 2. Natural or Synthetic?



Most of the cheaper brush sets are made from synthetic fibres which make them affordable and more accessible; however, they do not work well with all product formulas.

Synthetic fibres work best with liquids and creams and provide a smooth finish. Natural fibres on the other hand which are made from animal hairs than to work better with powder formulas because they pick up more product. This is because the hair shaft if not smooth as seen above.


3. Get the best quality you can afford

Brushes have a wide range of price points, and you do not have to spend a tonne of money to get good results. So do your research and pick the best you can afford, and learn how to use them properly to get stellar results. Your technique rather than the brush itself may be the reason for your ‘not-so-great’ results. If you want brushes that will not need frequent replacement, go for synthetic brushes. They do not shed as much and tend to last much longer saving your pocket.

Hakuhodo $72 | Sigma $25 | Real Techinques $9 | I have all three brushes and they work equally well.

I have had my Real Techniques-Expert Face brush and Sigma F80 brushes since 2012 and they still work like a dream.


4. Allergies or sensitive skin

Depending on your needs, natural or vegan could be better for you. For people with sensitive skin animal or natural hair may cause allergies, not the makeup. So if you have sensitive skin or are allergic to animal products like dairy or have animal allergies stick with synthetic fibres. This is also important for people with combination or acne prone skin because synthetic brushes ‘’cleaner’’ because their bristles are flat (they have no cuticles) and they can be cleaned more frequently with little or no damage.


5. Choose the right size

As much as having unicorn or mermaid shaped brushes looks like fun they are unlikely to work well in real life. Having brushes with the right size and weft will determine how often you reach for and use them. Brushes which are easy to use make your makeup application easier and consequently your look flawless. Expensive brushes tend to be heavier and sit better in your hands also make sure the brushes you choose are the right length. With the proliferation of makeup brands, there are many affordable brush ranges to choose from so that you can find one to fit your needs.


Those are some of my tips on the factors you need to take into account when choosing makeup brushes for your collection.


How do you choose what brushes to use and which brushes can you not live without?


Chizo is a skincare and makeup enthusiast who likes to travel and explore new places. When not working, she is browsing skin care and beauty sites looking to try new products or binge-watching series online.

You can find her:

Instagram @BeautyHarbour


It’s the final P?NK manicure for Breast Cancer Awareness Month, and we wpuld like to say thank you to everyone who joined in on our campaign!

Thank you to the salons & nail-techs we worked with to make it happen:
@kennysnailbar , @michaels_nails , @thenailboutiqueng & @anneeliserealhair

And of course thanks to our polish sponsor : The Painted Nail. Who also offered 20% off all pink polishes retailed on their site.

The month isn’t quite over yet and we saved the best deal for last: 50% OFF all Pink Gel Manicures (details at the end of this post)







Manicure: The Nail Boutique

Location: Walex Hub, 5 Wole Ariyo Street off Admiralty Way, Lekki Phase 1, Lagos.

Service: Pink Gel Manicure (with Nail Art & 3D Chrome)



As part of our #BiLPinktober, BiL Readers get 50% off Pink Gel Manicures at The Nail Boutique all month long! Simply quote ‘BiL’.


Back with some more information about the Beauty West Africa Exhibition scheduled to take place from November 21st-23rd 2018 at The Landmark Centre, Victoria Island, Lagos. If you’d like to catch-up on our introductory post about this event, click here

As part of the event the Beauty West Africa team have put together stimulating, free-to-attend, conferences that will run over the three days. The overarching theme for the Conference is ‘The Beauty Economy and the Future of the Nigerian Beauty Industry’ and is sponsored by the Bank of Industry, supported by the Nigerian-British Chamber of Commerce and the Nigerian Export Promotion Council (NEPC). Opening the conference will be Mrs. Olayinka Oladunjoye, Honourable Commissioner for Commerce and Industry, Lagos State Government.



Among the speakers will be Tara Fela Durotoye (CEO of House of Tara International), Pamela Olatunji – (Medical Aesthetician and Founder of Spectrum Beauty Institute), Dr Vivian Oputa (Founder Derma Care and Brand Trainer for Biologique Recherche) & Kofo Martins (Executive Director, The Opral Benson Beauty Training Institute); to name a few.


The conferences have been carefully & strategically put together to enable Aspiring/Established Beauty Entrepreneurs, Practitioners, Manufacturers & Retailers gain more insight and understanding of the Nigerian Beauty Industry.

Presentations and forums scheduled for the Conferences include:

  • How to build strategic partnerships to fast-track a beauty business
  • Setting up a successful distribution and retail business
  • Marketing strategies, brand building and business diversification
  • How to use digital media to drive sales and the role of new media in shaping the growth of the beauty sector
  • Exporting products and developing sales channels in Nigeria, Sub-Saharan Africa and beyond
  • Surgical and non-surgical beauty enhancement
  • Meeting standards and expectations in beauty product manufacturing and supply


Details of the conference programme:

Beauty West Africa takes place from November 21st-23rd 2018 at The Landmark Centre, Victoria Island, Lagos. The three-day event will be reserved for trade visitors for the first two days (November 21-22), but will open up to the general public for the last day (November 23).

Days 1-2 (Trade Only):

Day 3 (Trade and Public):



Beauty West Africa takes place at the Landmark Centre, Lagos from November 21st-23rd 2018. With over 3,000 people expected to attend the event, places in the conference sessions will be at a premium, so early registration is highly recommended.

T0 register:



Beauty West Africa offers an exclusive once-a-year opportunity for the local beauty sector to engage with international companies offering such a broad range of products from cosmetics to perfumes, hair to personal care.

Businesses wishing to exhibit are advised to contact Georgina Lloyd, Exhibition Manager:

Telephone: +44 (0) 2476 158100



We’ve gone P?NK for Breast Cancer Awareness Month.

We would LOVE for every single one you to join in, which is why we’ve collaborated with some of the best Nail Techs/Salons to offer deals/discounts off Pink Manicures:
@kennysnailbar , @michaels_nails , @thenailboutiqueng & @anneeliserealhair
We’ve also partnered with The Painted Nail to offer 20% off all pink polishes retailed on their site. This is for our all you guys who prefer to paint their nails themselves. So we’ve got EVERYONE covered. Let’s all lend our hands (voices) to Breast Cancer Awareness Month. Who’s in?







Manicure: Anne Elise Salon

Location: 17B Jon-Vic Igbonuago Street, off Chris Maduike Drive, Lekki Phase 1, Lagos.

Service: Nail Art Manicure



As part of our #BiLPinktober, BiL Readers get 20% off Pink Manicures at Anne Elise Salon all month long! Simply quote ‘BiL’.


We are so excited to share this amazing Nigerian Traditional wedding beauty editorial!

This gorgeous editorial was put together by Nigerian Makeup Artist, Labisi of FacesByLabisi, inspired by the celebration and appreciation of the expressive shift in the Nigerian makeup and beauty space.

For a very long time the Nigerian Woman and her sense of style and glamour has always been ultra sophisticated and over the top and perfect; nothing out of place. But now, things are changing where beautiful doesn’t have to be perfect.








The Elaborate, avant-garde head tie styles of our grandmothers coming back to play, where old is the new cool. Spontaneous with a modern twist is the new cool.

“We are beginning to see beauty in not what we were told was beautiful, but rather in what we say is beautiful. I wanted to celebrate that in how I see things- in colour and of course makeup!” – Labisi

Makeup: @facesbylabisi
Photography: @felixcrown