Introducing BeautyDirectoryNG (formerly The BiL Directory)!

So pleased to announce that Nigeria’s First Online Beauty Directory is not just back… but back with a NEW NAME, NEW LOGO and an ALL NEW WEBSITE!

Launched in March 2014, BeautyDirectoryNG is the actual reason I started BeautyInLagos (BiL) back in January 2012. I originally wanted BiL to simply be a directory where people could discover all that Nigeria had to offer in terms of Beauty. But I am glad it evolved beyond that and I am able to bring you great beauty content and also list fantastic beauty brands and businesses.

So what exactly is new you ask? Allow me to take you through the all new BeautyDirectoryNG



Individual business listing pages now offer a lot more information like opening times, directions and customers can also message the business owner directly from their listing page.



We reviewed our previous Listing Categories and have updated them to cover every aspect of the Beauty Industry.


As part of our launch we are offering 75% off Subscription fees! If you’re a business owner, now is the time to get listed.
Creating a listing for your business is very easy. BeautyDirectoryNG is a self-service website from start to finish:

  1. Click the ‘Add Your Listing’ Button below
  2. Create an Account and Submit your listing
  3. Pay with your ATM Card or via Bank Transfer
Listing goes live as soon as payment is confirmed! Click here to signup: Add Your Listing



There are a series of strategic partnerships in the works, all in an effort to provide added value for listed businesses.

BeautyDirectoryNG has partnered with City Card, Nigeria’s top Digital Customer Loyalty Reward Programme service provider, to offer all listed business Free Subscription* to this service. Interested? Get started here



Please be sure to visit the site, there are quite a few businesses already listed and more being added, literally every single day. If you are a beauty business owner, makeup artist, beauty retailer, manicurist… whatever you may be. Now is the time to get listed as you can take advantage of the 75% discount currently running.

You can also visit the Directory directly from BeautyInLagos, simply click ‘BEAUTY DIRECTORY’ located in at the top of this page in the title bar.


Stay updated by following BeautyDirectoryNG on Instagram and Facebook

Instagram: @BeautyDirectoryNG

Facebook: BeautyDirectoryNG


Can you spot me?

Invicta Africa and SME100 Nigeria, is a platform that provides small business owners with access to networks, capacity building, finance and markets! They recently published the maiden edition of its 100 Most Innovative Female Owned Business in Nigeria.

“The 100 Most Innovative Female Owned Businesses in Nigeria list showcases and celebrates the efforts of female Nigerians who have leveraged on the digital disruption in industries, changing consumer trends and new market segments in the creation of innovative products and services that offer real value to their customers.

The list which cuts across various industries such as fashion, healthcare, agriculture, beauty and so was put together in recognition of the strategic role that the Female Economy has played over the decades in the growth and development of the nation.

The businesses featured here were selected based on their creativity, innovation, opportunities for growth and expansion, contributions to their chosen industries as well as their potentials in improving the lives of women and the girl child,” SME100 Nigeria said


This came as a complete surprise, to be listed alongside a host of female entrpreneurs and business women I look up to is truly an honour! Literally have no other words than THANK YOU!

Thank you Invicta Africa & SME100 Nigeria for giving me a great start to my week!



ABUJA, this one’s for you! Indigenous nail polish brand Amali Cosmetics is proud to announce its maiden edition of the Amali Nail Pro Masterclass with guest educator, celebrity Nail artist Anastasia Kulinkina, Founder and director of AK nails based in the Uk.


Anastasiya is a Certified practitioner nail-specialist with over a decade of experience in sculpted gel and acrylic nail extensions, manicures and nail art. The Amali Nail pro Masterclass is an intensive 3 day certified Masterclass that focuses on fine tuning the skills of the nail technician in theory and practical sessions.


Day 1:- The Amali Manicure

Detailed training on preparing the nail bed, cuticle care using electric drills and hand files;  professional gel polish and Lacquer application ranging from the traditional application, french Manicure and upside down french.


Day 2:- Sculpting: Acrylic and Gel

Detailed training in the art of Sculpting with gel and acrylic using nail forms and the natural nail tip. Expert tips on extending bitten nails, broken nail tips  and short nail beds.


Day 3:- Nail Art

Training will be on 3D Sculpting with acrylic and gel, marble nails with Lacquers and gels, application of rhinestones and charms.


Enjoy  a discount on all 3 workshops when booked together.Alternatively you can book the courses individually.


Things to bring:

Acrylic brush

Gel brush

Fee includes:






Telephone: +234 (0) 816 868 0860


Show of hands if you had absolutely no idea M.A.C. had introduced essential oils into their product range.. Well, now you do and they are now available in Nigeria too!

Naturally Derived From Essences of Grapefruit and Chamomile,

Prep+Prime Essential Oils feature a base of four richly conditioning botanical oils, providing skin with a healing balance of plant-derived elements that purifies, soothes and calms.


Apply to the skin right after cleansing, before your skincare products. For a nourishing boost, you could also blend the Prep+Prime Essential Oils with your favourite M.A.C foundations, moisturisers, creams and concealers.

Oils are available in:

Yuzu, Grapefruit and Chamomile, Sweet Orange and Lavender including Prep+Plus Essentials Oils Stick.


Available in M.A.C stores nationwide

Price: N17, 500 (each)


The Elusive Chanteuse and “Songbird Supreme” is back! Mariah Carey has dazzled us with her smash hits and timeless contributions to music for decades and now brings her impeccable glamour to an iconic makeup collection. 

I remember seeing this on a few American beautybloggers Snapchat stories and the packaging is what got me. Definitely a collectors’ item!

Lipstick – NGN12,000 (each)

L-R: Dahhlinggg!, I Get So OOC, All I Want

L-R: Bit of Bubbly, MCizzle

Lipglass – NGN12,000 (each)

L-R: Little Miss Monroe, Rainbow Interlude

L-R: Dreamlover, It’s Just Like Honey

SRP: N12,000

Eye Shadow  X4 – NGN25,000 (each)

L-R: It’s Everything, I’m That Chick You Like


Pro Longwear Lip Pencil & Liquid Eyeliner

L-R: New Ombré – NGN17,500, So Dramatique – NGN17500, This is my night (rich brown-black colour) – NGN12,000

Powder Blush – NGN15,000 (each)

L-R: Sweet Sweet Fantasy, You’ve Got Me Feeling


Lash – NGN7,000 (each)

L-R: 05, 36



Available in M.A.C Stores nationwide!


The M.A.C innovation on this classic texture is back with 12 new saturated shades of Retro Matte Liquid Lipcolour on-trend muted and deep tones.

Each promise one thing: A big splash of colour in a liquid-suede finish that’s impossible to forget.

The shades include:

Young Attitude

Uniformly Fabulous

Burnt Spice

So Me 

Topped With Brandy


Simply Smoked


Flesh Stone

Cafe Au Chic

Dash O’ Spice


SRP: N14,000

Available in M.A.C Stores Nationwide!


One question I get a lot from beauty business owners here in Nigeria is “I’m looking to hire someone, have you got any recommendations?”. And then on the flip side I get emails on emails from people asking if I know of any available vacancies, so BiL is going to help bridge that gap. Not sure how many of you noticed, but we did have a Job-board on The BiL Directory where we posted job vacancies around the country, so in the interim while the directory is being given a facelift, I will post job vacancies from time to time here on the blog. So here are a list of the latest vacancies.




Role (s): Business Development Assistant

Location: Lagos, Nigeria

To Apply:



Role (s): Marketing Executive, Sales Executive, Accountant

Location: Lagos, Nigeria

To apply:



Role(s): Makeup Artist, Personal Assistant

Location: Lagos, Nigeria

To apply:



Role: Makeup Artist

Location: Lagos, Nigeria

To Apply:




Role(s): Sales Correspondent

Location: Lagos, Nigeria

To apply: