July 14, 2023

YANGA BEAUTY LAUNCHES THEIR 'SMOOTH MATCH FOUNDATION'

Event

In an industry already over-saturated with beauty products, one brand dared to challenge the status quo and redefine the concept of a perfect foundation. YangaBeauty’s Jennifer Uloko, and her team, embarked on an extraordinary five-year journey to create the iconic Smooth Match Foundation, tailor-made for the Nigerian/similar climates, and Skin Tones.

To bring her vision to life, Jennifer enlisted the expertise of some exceptional makeup professionals: Kaladata, Evelyn, Obianuju and Anita Foy together, they formed a dynamic team that would revolutionize the beauty industry. In their quest to formulate the perfect foundation, undertones, shades, ingredients, and packaging were meticulously scrutinized. They also enlisted over 102 women in their testing phase, utilizing their feedback to further refine the formulation.

Recently, YangaBeauty brought together beauty enthusiasts, stakeholders, experts and professionals to the grand launch event for the Smooth Match Foundation

It was an incredible time, with top beauty product enthusiasts and industry stakeholders in attendance, the atmosphere was buzzing with anticipation. Guests were treated to an immersive experience, where they got to try out the product and get shade-matched. There was also an interactive panel-discussion providing transparency on the entire process & journey; which involved Collaboration, Community & Consistency.

SMOOTH MATCH FOUNDATION BY YANGABEAUTY

YangaBeauty Smooth Match Foundation is an easy-to-apply Soft Matte lightweight, long-wearing, natural-finish foundation, with buildable coverage that smooths & blurs imperfections.

  • Contains Vitamin E
  • Eco-friendly Pump for zero waste
  • Oil-free
  • Waterproof
  • Transfer Resistant
  • Non-Comedogenic
  • True to Color
  • Selfie Approved

Available in 15+ unique shades for ₦‎12,500.

Find your smooth match on www.YangaBeauty.com

About the Author

BiL

This article was submitted by one of our BiL Contributors. If you would like to join our team of Contributors, simply email: submissions@beautyinlagos.com

BiL Beauty Resource is the global voice for beauty & wellness on the African continent

Hi! I’m the Editor-in-Chief & Founder of BiL. Passionate about sharing all there is to know about beauty and driven to change the narrative about beauty on the African continent.

As BiL editors, we each represent an array of beauty interests, so we independently select and write about stuff we love and think you’ll like too.

About the Author

BiL

This article was submitted by one of our BiL Contributors. If you would like to join our team of Contributors, simply email: submissions@beautyinlagos.com

BiL Beauty Resource is the global voice for beauty & wellness on the African continent

Hi! I’m the Editor-in-Chief & Founder of BiL. Passionate about sharing all there is to know about beauty and driven to change the narrative about beauty on the African continent.

As BiL editors, we each represent an array of beauty interests, so we independently select and write about stuff we love and think you’ll like too.

About the Author

BiL

This article was submitted by one of our BiL Contributors. If you would like to join our team of Contributors, simply email: submissions@beautyinlagos.com

BiL Beauty Resource is the global voice for beauty & wellness on the African continent

Hi! I’m the Editor-in-Chief & Founder of BiL. Passionate about sharing all there is to know about beauty and driven to change the narrative about beauty on the African continent.

As BiL editors, we each represent an array of beauty interests, so we independently select and write about stuff we love and think you’ll like too.

About the Author

BiL

This article was submitted by one of our BiL Contributors. If you would like to join our team of Contributors, simply email: submissions@beautyinlagos.com

BiL Beauty Resource is the global voice for beauty & wellness on the African continent

Hi! I’m the Editor-in-Chief & Founder of BiL. Passionate about sharing all there is to know about beauty and driven to change the narrative about beauty on the African continent.

As BiL editors, we each represent an array of beauty interests, so we independently select and write about stuff we love and think you’ll like too.

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