In an industry already over-saturated with beauty products, one brand dared to challenge the status quo and redefine the concept of a perfect foundation. YangaBeauty’s Jennifer Uloko, and her team, embarked on an extraordinary five-year journey to create the iconic Smooth Match Foundation, tailor-made for the Nigerian/similar climates, and Skin Tones.
To bring her vision to life, Jennifer enlisted the expertise of some exceptional makeup professionals: Kaladata, Evelyn, Obianuju and Anita Foy together, they formed a dynamic team that would revolutionize the beauty industry. In their quest to formulate the perfect foundation, undertones, shades, ingredients, and packaging were meticulously scrutinized. They also enlisted over 102 women in their testing phase, utilizing their feedback to further refine the formulation.
Recently, YangaBeauty brought together beauty enthusiasts, stakeholders, experts and professionals to the grand launch event for the Smooth Match Foundation
It was an incredible time, with top beauty product enthusiasts and industry stakeholders in attendance, the atmosphere was buzzing with anticipation. Guests were treated to an immersive experience, where they got to try out the product and get shade-matched. There was also an interactive panel-discussion providing transparency on the entire process & journey; which involved Collaboration, Community & Consistency.
YangaBeauty Smooth Match Foundation is an easy-to-apply Soft Matte lightweight, long-wearing, natural-finish foundation, with buildable coverage that smooths & blurs imperfections.
Available in 15+ unique shades for ₦12,500.
Find your smooth match on www.YangaBeauty.com