We’re talking Hair, Makeup & of course, Skincare!

A.Beauty is a thing, and it’s a lot more than Shea Butter & Black soap, with our recently launched ‘A.Beauty’ initiative we want to help expand your knowledge & increase awareness for our homegrown African Beauty Brands doing the damn thing! We are going to shine the light on African Beauty Brands, Businesses & Founders, as our way of introducing you to the GREATNESS that exists on our continent. But we aren’t stopping there we have partnered with the foremost A.Beauty retailer, AfriBeauty Collective. So you can also SHOP these brands, and AfriBeauty deliver across Africa.

So here’s 5 Ghanaian hair, skin & makeup Brands we think you should know about:

1. Kaeme

Kaeme, which means ‘Remember Me’, is a premium company that specialises in handmade personal care products using local resources such as raw, unrefined shea butter and black soap sourced from a women’s cooperative. Their range is free from additives or dyes and with products like shea souffles, liquid black soaps, soy candles, and African-print toiletry bags. They also offer unscented products and fragrance-free options for those with sensitive skin.

2. Evita Joseph

Founded by Evita Joseph Asare, a Mechanical Engineer and a strong beauty advocate, Evita Joseph was birthed out of a desire to build the next generation of beautiful and confident women of color who will be ready to take on challenges and make a positive impact. This brand offers makeup products such as brow liners, makeup brushes, highlighters, eyeshadows, lipsticks, lip glosses as well as makeup tools and accessories.  

3. Nokware

Nokware is a Ghanaian skincare brand that was born in 2017 out of a desire to share a generation old recipe with the world. Nokware’s goal is to promote the use of African herbs, plants, and oils, sourced from local women’s cooperatives through fair pricing and a zero exploitation policy. 

The notable thing about Nokware products is their packaging; the use of calabashes, bamboo, and raffia is very impressive. The purpose behind this is to create zero waste by repurposing items that would have contributed to landfill. Their goal is to completely remove plastic from their packaging in the long run. 

4. SO Aesthetic

SO Aesthetic is a luxury makeup brand founded by Sacha Okoh an experienced makeup artist. The brand was born out of a frustration of not finding suitable shades for women of color in the Ghanaian market. SO Aesthetic products range from foundations, primers, lipsticks, eyeliners to sponges and brushes. This brand is an advocate of clean beauty as products are manufactured in Europe using ethically sourced materials with our health and environment in mind. 

SO Aesthetic has gained international recognition as their Ultra Coverage Foundation won the 2019 Best New Makeup Base Product of the year at the Pure Beauty Global Awards in Dubai. 

5. Pure Persona 

Pure Persona by Nana prides itself in being the perfect blend of pristine beauty and unique identity because of its use of pure natural ingredients (like honey, coconut oil, shea butter) and its African origin. Pure Persona’s Discovery Kit is the brand’s first line of chemical-free hair care products. It contains a shampoo, conditioner and an everyday nourisher which promises to help your hair grow effortlessly while keeping it moisturized.

You can purchase these and other African Beauty brands by visiting: www.afribeautycollective.com