MAYBELLINE – Welcome to Nigeria!

Hello Everyone!

So from the title of this post, yes you did read that correctly, Maybelline has landed in Nigeria!

For most of you this isn’t news, but there are still people that don’t know this. The Maybelline team had a small launch event, last month, targeted at the media and people in the beauty/lifestyle industry, as a little introduction to let everyone know they had arrived.

I’m not really interested in blogging events and stuff, I’m all about letting you in on what’s hot and available in Lagos in terms of beauty, but I’ll provide you with a few pictures. Like the DUFUS that I am, I brought along my camera but forgot my SD card at home, so you’ll have to make do with my iPhone snaps of the event.

I spoke to a member of the Maybelline team, and the first question I asked was: “Where will your store be located?”. She said they do not plan on opening a stand-alone Maybelline store, rather they are working on getting a Maybelline stand in as many stores and supermarkets across Nigeria. Although, I was slightly disappointed to hear this, it is actually how Maybelline operates around the world. Think about it, in London they’ve got their stands in Boots, SuperDrug etc. So that’s exactly how they want to roll it out in Nigeria.

I also asked her if we will be getting ALL the products including new-releases and limited editions. She said we will, but for now they plan on introducing Maybelline products to the Nigerian market bit by bit, they don’t want to ‘overwhelm’ us with all their products at once. So the first two products they will be releasing are ‘The Colossal Volum’ Express‘ Mascara and ‘The Colossal Kajal’ Eyeliner.

I was a little disappointed by this, I personally feel like they should just launch all their products, but that’s because I am familiar with Maybelline, and although I can’t necessarily think like someone who’s never heard of Maybelline, I’m sure the team here in Nigeria have a well thought-out strategy. So I’m just going to trust their process and wait patiently for the products to start coming through.

Gift-bag!! Always excited by these.

It contained the two products that they are releasing first to the Nigerian market and also their very popular lip-conditioner, BABY-LIPS!!

I have been gagging to try out this lip-conditioner simply because of all the hype its been getting, especially on blogs.

So yeah, that’s the gist of it, Maybelline is in Nigeria! Maybelline is under the umbrella company, L’Oreal. L’Oreal own a ton more makeup and skincare brands like YSL, Lancome, Urban Decay, Shu Umera, Clarisonic, Essie, Garnier and many more! Imagine the Touche Eclat, Naked Pallete, Clarisonic Mia 2 all available to buy in Nigeria, just like they are in London!! A girl can dream aye?


Ez xxX



  1. November 15, 2013 / 3:07 am


    This is quite underwhelming. I was so excited when i first heard the news. I was hoping they'll roll out a ton of products at once and then move into other cities.
    But if they plan on doing it bit by bit (and obviously start in Lagos), only heaven knows when (or if) they'll ever make their way to Abuja. *side-eyeing Mac*

    Someday, hopefully. A girl can only dream.

    p.s: That cupcake stand is looking real good. yum!

  2. November 15, 2013 / 3:17 am

    I feel your pain! But let's be optimistic and hope that they have a simultaneous nationwide strategy, aye? xx

  3. November 15, 2013 / 9:04 am

    Deflated when I realised that there wasn't going to be any store.

  4. Ruddie
    November 18, 2013 / 1:45 am

    Hi there. My number one question is if the Dream Matte Mousse in 070 cocoa would be available. It went extinct sometime last year, i literally searched the whole of London. I hope i find it in Lagos…

  5. Anonymous
    November 18, 2013 / 1:45 am

    saw u on glam report,u look nice.pls i need help,i'm naturally lightskinned but neglected my skin n i became dark,esp my face,i need to lighten my skin.pls which cream would u reccomend?

  6. November 25, 2013 / 1:20 am

    Really Nice to See your Blog on Nigerian Blog Awards website today, Thanks for the info. Really glad to see Maybelline here in Nigeria. I hope you win the best beauty blog in the awards.

    Best of Luck

  7. December 29, 2013 / 10:34 am

    yeah, it's quite deflating that we can't get all the products( at least not just yet, but I really shouldnt buy any more make up, lol). I do love that eye kajal thoug and I've run out. Do you have any idea where I can get it (in Nigeria)?

  8. January 8, 2014 / 3:35 am

    Halleluyah!!! I'm a fan of Maybelline products especially their BB cream mascara etc I just love them and u r right I never knew they r now in Nigeria pls I hope they open at shoprite surulere that would be close enough for me.

  9. March 8, 2014 / 4:39 am

    Hope that it'll come to Cameroon too !

  10. Modela
    October 25, 2017 / 8:17 am

    where can one get to buy the products in Lagos. do they have an outlet like MAC?

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