It’s pretty obvious that the beauty industry is very lucrative and everyone wants a piece of the pie. Kim Kardashian is the latest celebrity to throw her hat in the skincare arena, and is set to launch her own skincare brand, starting with 9 products.

We could almost literally hear the collective ‘sigh’ of everyone, mostly beauty professionals & consumers, like… not another one. Yes, we agree the industry has started to seem a little gimmicky, every Kim, Pharell & Gywneth Paltrow is launching their own skincare line and they’re all giving the same opening line: “I really felt it was time to share my secrets with you.”………. But did we ask though?

Trust us, we are equally OVER IT, but can’t deny the fact we are also a little curious and want to see what Kim’s brand is giving. In a recent video, she mentioned that her Facialist, Joanna Czech, helped formulate the products which she claims are better than any other product she’s ever used. Now we assume someone like Kim Kardashian uses only the best-of-the-best skincare products, and she saying her brands’ are better. Ok, we can’t wait to see some real reviews after they launch, but for now…..

Here are the 9 products the brand will be launching with:

Skkn by Kim launches 21st of June, exclusively on SkknByKim.com


Will we be buying or are we over the celebrity skincare trend?