After 11 years in the game, we felt it was time for a brand refresh and a little re-introduction.
Happy New-Year Everyone! I know we’re already halfway through February and here we are only just wishing you a Happy New Year, but we’ve got a very good reason…. We were busy getting a FaceLift!
From ‘BeautyInLagos’ to ‘BiL’, allow us to re-introduce ourselves! This transition is necessary as we have now evolved way beyond the beauty blog I started back in January 2012, to now being a Digital Beauty Resource & Consultancy. So the blog is now referred to as a Resource, the Directory (BeautyDirectoryNG) is still up and running and we would like to officially introduce our Consultancy, The BiL Agency.
The Beauty Directory you should all be familiar with and our ABOUT US Page has all the information you need, but I would like to specifically re-introduce you to two key components of BiL. One which you are familiar with, the other has been here from inception, but we’ve decided to now also bring it to the forefront.
1. BiL BEAUTY RESOURCE
With over 10 years worth of beauty content uploaded to this site, we can now describe this platform as an Essential Resource for Beauty in Africa. BiL is the global voice for beauty and wellness on the African continent. If you want to know what’s happening within the Beauty Industry in Africa, you better come see us! With the help of our Beauty Writers & BiL Contributors, we intend to step things up on our content and bring you an elevated experience across all our digital platforms.
2. THE BiL AGENCY
Our Consultancy is called The BiL AGENCY. We’ve consulted and worked closely with several beauty businesses, pretty-much since inception. As the most knowledgeable beauty-insider in the country, we’ve delivered on numerous successful market-entry strategies, executed tailor-made digital marketing plans and offered advisory services to so many different beauty businesses. Also, since inception, we’ve offered our creative marketing, promotion and advisory services to a host distinguished international and indigenous brands like: M.A.C Cosmetics, Bobbi Brown, Carolina Herrera, Guerlain, Lancôme, Estēe Lauder. Kilian, BlackUP, House of Tara & Zaron Cosmetics.
This component has always been a part of our portfolio, but I’d like to officially introduce you all to The BiL AGENCY. If you are a professional, entrepreneur, business/brand owner or stakeholder within the Nigerian beauty industry, we encourage you to join our Professional Network to be kept in the loop of all we have going on in The AGENCY this year. Click here to join: BiL Network
That’s it for our re-introduction, like I said you can learn more about who we are and what we do by visiting our ABOUT US page.
We will be launching something so exciting in the coming weeks. *Clue:: It’s something the Nigerian Beauty Industry DESPERATELY needs*. I HATE saying this but.. “All will be revealed soon”.
I pray this year is amazing for every single one of us. May we experience much success and enjoy it in good health. HAPPY NEW YEAR once again!
Ez xxX
