photo source: shape.com

Heard of the 60-second Rule? It’s basically washing your face (with your preferred cleanser of course) for at least 60seconds before you rinse it off. It was first brought to light by an American Aesthetician called @labeautyologist  and from there the thing went viral.  I used to think cleansers were the least effective products in any skincare routine, because you’re literally watching your money and effort go down the drain. Well all that changed when I came across one of Jackie Aina’s Youtube videos, where she shared how she likes to cleanse her face for at least 60 seconds after she heard about it from @labeautyologist.

I decided to give the 60-Second Rule a go and it has changed my life! I wanted to actually try it out myself and I can confidently say there’s definitely a difference compared to how I previously cleansed my face. I even go as far as leaving my cleanser on as a mask after I’ve worked it in for 60 seconds: I’ll do the 60-second cleanse as soon as I jump in the shower, leave it on while I tackle the rest of my body and then rinse my face off along with the rest of my body.

Anyone else tried it, what did you think?