The Beauty West Africa Conference 2023 concluded its two-day exploration of the dynamic beauty industry with a series of thought-provoking sessions that delved into the intersection of technology, international brand entry strategies, and the crucial need for improved regulations.
The discussions highlighted the industry’s adaptability and its commitment to staying at the forefront of innovation.
Panel 2: Beauty & Tech – Technological Trends Transforming the Beauty Industry
Sponsored by Aleph, Panel 2 focused on the symbiotic relationship between beauty and technology. Jennifer Obiuwevbi, Founder of Pen-Shy Relations, skillfully moderated a discussion featuring industry experts. Dolapo Adejuyigbe, Co-Founder of Traction, Joycee Awosika, Founder & MD of ORIKI Group, Ifeoma Nwobu, Co-Founder/COO of Sendstack, Temitope Showole, Marketing Manager at Essenza, and Emeka Okenwa, SMB Lead at Aleph Nigeria, explored the technological trends shaping the future of beauty. From AI-driven skincare to virtual try-on experiences, the panelists highlighted the transformative impact of technology on consumer engagement and product development.
Fireside Chat 2: Navigating International Brand Entry into Nigeria
Olamide Akintobi, a Broadcast Media Professional, moderated a Fireside Chat featuring Bola Balogun, CEO of Glam Brand Agency. The discussion centered around the intricate world of international brand entry into Nigeria, emphasizing the vital role of communication strategies for success. Balogun shared valuable insights into building bridges between global brands and the Nigerian market, emphasizing the importance of cultural sensitivity and adaptability.
Panel 3: Industry Standards – A Call for Improved Regulations in the Nigerian Beauty Industry
The final panel of the conference, moderated by Lilian Arigbodi, Founder & MD of Lilian Collins LTD, addressed the pressing need for improved regulations in the Nigerian beauty sector. Panelists, including Hilary Taiwo of HilarySays, Onyeka Ugwu, Medical Aesthetician/Founder of Hello Perfect Aesthetic & Laser Clinic, Zainab Mohammed, CEO of Zimtopia Spa, Daisy Obiano of the Board of Trustees (POSBANN), Tejiri Arigbodi, Founder of SkinByTej, and Abiola Abiola Mary, Assistant Director at the Lagos State Safety Commission, discussed the challenges and opportunities in enhancing industry standards.
Overall Recap: A Resounding Success
The Beauty West Africa Conference 2023 proved to be a resounding success, bringing together industry leaders, innovators, and advocates over two days of insightful discussions. From setting international standards and brand building to embracing conscious beauty practices, the conference covered a diverse array of topics crucial to the growth of the Nigerian beauty industry.
As the conference concluded, attendees were left inspired and equipped with valuable insights to navigate the ever-evolving landscape of the beauty industry. The Beauty West Africa Conference 2023 undoubtedly served as a catalyst for positive change and collaboration within the dynamic world of beauty.
As we step into the future, let us remember the bonds forged, the wisdom shared, and the passion that fuels our industry. The Beauty West Africa Conference is not just an event; it is a celebration of our collective dedication to the artistry, innovation, and community that define the beauty world.
Until next year, may our endeavors be as vibrant and impactful as the beauty we celebrate.
